You can assign communications to organizations manually, or you can use the 3C engine to automatically assign communications to organizations based on rules and conditions that you define. For example, you can send letters to schools announcing that an admissions counselor from your institution will be in their area on a certain date, or you can send bills to companies with which your institution does business.
Consider this scenario: Thirty laptops donated by The Other Corporation have been a great addition to the computer lab. To express your institution's thanks and acknowledge the arrival of the laptops, you have been asked to send a letter to The Other Corporation. Your goal is to assign communications to this organization.
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