You can record a person's external subject areas of interest, whether or not your institution offers them. You can also record the person's level of academic interest. You can use this information for recruiting purposes by determining what areas you offer that are similar to the person's preferences. This information is also valuable for reporting and academic program planning purposes.
Consider this scenario: The school has reported that a prospect is most interested in Technology. The prospect has also reported to you, the recruiter, that she has also considered Pre-Law. She said that if she could not get into either of those programs, she would like to be a French teacher.
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